We all know the routine, you start a crowdfunding campaign, figure out what you need and what your expenses are, add them together and that is your goal. This will allow you to not only pay off all of the expenses that were needed to start and run the campaign but will also ensure that you have the funds needed to meet the goals that you have set out to achieve. This method is simple, straight forward and is basically the mathematical backbone of any crowdfunding venture.
What most people never think about is surpassing this goal and making more money than they initially planned. There is no limit on a crowdfunding campaign. Sure, there is a goal but if more people want to donate, buy perks or back you, the crowdsourcing site is not going to stop them.
After all, most of these sites work for a percentage and the more money you make, the more they will get. So, your goal should not simply be to reach the set amount of money that you have decided will be enough to pay your bills and finance your project. You should be striving to make as much as you possibly can from your new campaign. Today, we are going to go over a few simple tips that will help you to make the most money that you can from your kickstarter or crowdfunding project.
Engage As Many People As Possible
This is probably the most important part of any good crowdsourcing campaign. It is simple math, the more people you engage, the more traffic you will get and the more chances you will have to get backers and make money. This is something that can be done by advertising and promoting yourself on as many different venues as possible. Make sure that you do everything that you possibly can to get as many people to your campaign as humanly possible. Take a look at a few examples of where you can start to create a buzz about your product, brand or idea.
- Videos (YouTube and other similar sites)
- Press Releases (Any company that can get your campaign on various news sites)
- Social Media (Facebook, Twitter, Tumblr, Pinterst and any other site that can get you in front of potential customers)
- Niche Bloggers (Popular bloggers in your niche or similar niches can help you get the word out about your project)
- Forums (Become involved with others who have similar interests)
Make Your Perks Count
If you choose to use perks to motivate potential backers, make sure that they are perks that people will care about. Sure, the $5 thank you perk is fine but if you expect someone to hand over some real money, you had better make it worth their while.
Don’t Skip Out On The Copy
This is another extremely important step in the process. No matter how you get people to look at your campaign, the copy that you write will make or break the deal. If you do not take the time to write a compelling reason why they should spend their money on you, chances are that they won’t.
There you have it, if you take the time to follow the simple steps listed above, you should have no problem not only reaching your financial goals but surpassing them. Good Luck!