Figuring out that a kickstarter or crowdfunding campaign is a great way to build your brand, get new customers and get people talking about you is easy. It may even be easy for you to create one of these campaigns and gain some buzz to begin with. What about keeping that buzz a live throughout the life of you campaign. Making sure that you crowdfunding remains strong from start to finish will ensure that you get the most return on your time and money. Take a look at 8 great tips to keep your crowdfunding going strong.
Research - Use other people’s mistakes to your advantage. Study other crowdsourcing campaigns that people in similar niches or with similar products have created. Sort out the winners and the losers and see what some of the differences are. This will give you an edge that will help you to maintain the momentum you need to reach and even surpass your goals.
Contests - People love contests. Even if you are giving away a prizes, often times it can cost much less than certain advertising venues. You may even save a little money all while keeping your potential customers happy.
Personal Boost - Use your personal friends and family members to give you a boost. Have them share your campaign on their various social media accounts. Though it may seem like a small drop in the bucket, so to speak, these can have a bit of a tidal wave effect and might deliver more traffic than you think.
Paid Traffic – If all else fails, you can simply pay for a little push. There is nothing wrong with hiring a few professionals to help you in the right direction. For the most part, what ever money you spend, you should make up in spades. Paid traffic will help you to reach new demographics that you may otherwise not have access to.
Networking Events – Making some new friends never hurt anyone. Find some “gurus” in your niche on either social media or their prospective blogs and websites and become part of the conversation. If this is done properly, you can easily mention that you have a new crowdfunding campaign. As long as you do not come off as spamy, this will often work wonders.
Leverage – If you have a healthy knowledge of your product or brand, you should have not trouble using that information to provide news venues and even niche websites with content that they would love to post on their sites. In return, your payment would simply be to plug your new crowsfunding campaign. This is something that we see all the time, and for good reason… it works.
Rewards – Many people offer rewards for backers that provide you with more than adequate contributions. Keep in mind that the better the rewards, the more likely you will be to get those big donations.
Ask For Advice – Never to ashamed to ask for help. Find a professional that deals with kickstarters and get the help that you need to ensure success. This is usually the most effective way to have the best crowdfunding campaign imaginable.
If you stick with these 8 simple tips, you will be far more likely to succeed when it comes to getting the most out of your crowdfunding campaigns.